One of our expert researchers will work with you in person to develop a plan that will fit your needs. after that, china path will tend to the details of organizing and translating the project for you. Our teams in China will perform the research using proven methodologies. The end product: a report delivered to you in English with the quality findings and recommendations you would expect from a world class research firm.

  Focus Groups
Our focus groups can help you learn about your Chinese customer's feelings, thoughts, and reactions to your products and concepts. Participants can evaluate everything from ideas to screenshots. We can enrich your understanding of the cultural implications of your company's direction. We can also help you evaluate the competitive landscape that already exists for your product in China.

  Usability Studies
We can evaluate and analyze your latest product or prototype. One on one sessions with users and customers in front of your products and Web site can provide you with the feedback you need to make your product a success in China.

  Ethnographic Field Studies
Our field studies will report on your customer in their environment, be it home, office, or elsewhere. One of our researchers will observe subjects using your product in real world surroundings. Ethnographic studies can be invaluable for refining design direction and discovering customer needs.

  Multiple Locations
With our research facilities in Shanghai and Beijing, we can accommodate your research needs in the commerce and cultural capitals. We can also provide facilities in other cities as needed.

For more information, contact info@chinapathresearch.com